Last year, the Pittsburgh Penguins did something I’ve been waiting most of my life for the Buffalo Sabres to do (besides winning the Stanley Cup). The team decided to return to their classic jerseys, using the rich black and yellow design for the first time since 1992.
Let me be clear: I 100% stand behind that decision. I think those jerseys are some of the sharpest in the NHL. For this post, however, I wanted to reimagine what the Penguins jerseys would have looked like if they wanted to keep those colors but change up their design.
I started with the Penguins’ primary logo from 1969-72. It uses the penguin in the triangle logo that the team uses today, but I always liked the circle with the wordmark around the logo as well. While the original circle was blue, I changed this one to black to match the overall color scheme.
The striping triangular pattern was designed to mimic the triangle in the logo itself. I carried this idea across all three designs with all three colors rotating as the primary.
I love the Penguins with a primary gold color but still wanted to change things up a bit more with this design. I used the team’s original penguin, which appears to be a bit more friendly and is wearing a scarf. The wordmark around the logo is also different. The helmet changed for this design as well, with primary gold adding to the retro look.